Lean is Marketing TAGS: business901 | communicate | customer | defects | four | inventory | joe dager | lean | lean blitz consulting | marketing | needs | operations | overproduction | p's | place | price | processing | product | promotion | pull system | scrap | sports | toyota way | waiting The essence of marketing is the identification of needs a customer aims to have satisfied and providing a solution that will satisfy those needs within four specific categories – the …Continue reading →