Target Audience – Part One

Posted on November 20, 2011 | in Small Business, Sports, Uncategorized | by

audienceWho are you and why are you here? Are you the target audience?

A better question – thank you for coming, but who else SHOULD be here?

There is no shortage of resources and methodologies available for BIG COMPANIES with BIG INITIATIVES and BIG BUDGETS and BIG REPEATABLE PROCESSES that want to do Lean implementation or improve themselves. They’re capable of dedicating internal resources to making things better – they have departments whose sole mission is continuous improvement or Six Sigma or lean, or all of those things.

Well what about the little guy? The underdog? The small organization that can’t have a dedicated individual to learning/observing/facilitating/implementing lean initiatives? The little company that also has big initiatives, but has a small budget and requires every employee to multitask? Those organizations that say “How can we compete with the big companies if we can’t get lean ourselves? We can’t afford it!”

That’s who should be here. That’s my target. YOU are my target.

This blog is here to show you that anyone can implement process improvement solutions without breaking the bank. Will it require learning? Of course. Will there be periods of pain and balancing of resources and priorities to get it done? Yes, but hopefully not always. Must all participants in lean have an open mind to change and also check their personal agendas at the door. Almost certainly.

The biggest question of all: can it make a big difference in a small company? ABSOLUTELY. For example, a $5,000 savings from a process in a big company is chump change. A $5,000 savings in a small firm could be the difference between covering your bills and closing your doors.

So small businesses are certainly a target audience. So are sports organizations – sports teams, sports manufacturers, sports service suppliers.

Sports organizations are small businesses too! Let’s compare. They both:

  • have small numbers of employees (full-time management staff + game day operations/service roles)
  • have tight budgets (the major sports clubs in the four major U.S. leagues – Major League Baseball, NFL, NBA, NHL – have high revenues, but the vast majority of the income is funneled to the players)
  • have product to sell (small businesses sell manufactured products or services, sports teams sell experiences, concessions, tickets, sponsorships, etc.)
  • have competition (sports manufacturers fight to bring the newest and best technologies to the market fastest, sports teams indirectly compete against other forms of entertainment like dining out, going to the movies, or staying home to watch television)
  • constantly need to monitor the financial landscape to make sure they remain viable businesses

The products and services are different, but their missions are predominantly similar.

In order to remain competitive going forward and continue to be innovative, the status quo won’t cut it. Companies have to evolve, work smarter, work faster, do things right, use resources more wisely.

Companies must do it better.

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky
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